Friday, March 22, 2013

Kinder Surprise illegal in the US...[cue Choco Treasure]

Kinder Surprise Eggs can be found in many different countries, but you won't see one inside the US. (At least not legally) According to the FDA, the small parts found in the toy hidden inside the chocolate (and also inside a plastic egg) are too dangerous to sell to the general public. The FDA has banned any non-nutritive component inside goods, as they pose a choking hazard.  So, this chocolate-toy combo that many children love around the world is unavailable to American kids! The only way to get them is to eat them while in a different country. 



This has been the case since 1938, until 2 weeks ago when Kevin Gass released Choco Treasure.  This is an Americanized version of the oh-so-magical Kinder Surprise. While it does have a non-nutritive component, the candy-lover worked along with the FDA to create a suprise egg without the choking hazard. On their website: http://www.chocotreasure.com, you will find a section with explanations on how their eggs compare to international chocolate suprise eggs.




Here's a short summary:

Choco Treasure eggs enclose larger toys without small detachable pieces.  The plastic egg inside has a rounded ridge that indicates it's inside the chocolate. Also, the outer layer of Choco Treasure eggs are made with milk chocolate instead of a mixture of white and milk!



So! Toy-filled eggs are back in town! ... But unfortunately not Kinder ones. :(   (The big question comes when you consider whether or not they are infringing upon Kinder's copyrights?  Not only are they mimicking the actual idea and process of a Kinder Egg, but their advertising and packaging looks just like it. Maybe they worked out a deal with Ferrero, inc.?)

Whether or not they are name brand eggs, I'm sure they are still magical :)

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